Waltz Health
In a crowded healthcare technology market, we sharpened Waltz Health’s positioning, unified its story, and equipped the team to turn a complex value proposition into a compelling growth story. With COACT's assist, Waltz was acquisitioned and continues succeeding.
Partnering in Brand Evolution
Our partnership with Waltz included brand creative, sales enablement, lead generation, and customer acquisition.
Challenge
Waltz Health needed to establish itself as a trusted healthcare technology company and clearly communicate its value to partners, health plans, brokers, and patients in an increasingly competitive marketplace.
Goals
We worked to position Waltz as a proven solution for reducing prescription costs while expanding awareness, engagement, and adoption to its audience.
Strategic Approach
COACT refined messaging, strengthened brand storytelling, and developed sales enablement tools that clearly communicated Waltz Health’s value. Our work established consistent messaging across customer touchpoints and supported both growth and market adoption.
Actionable Tactics
COACT helped Waltz Health define its market position through audience research, Ideal Customer Profiles (ICPs), buyer personas, and go-to-market planning. We then brought the strategy to life through sales enablement materials, product collateral, thought leadership content, public relations support, social campaigns, and launch communications for new products and acquisitions.
Results
Through a stronger market position and more consistent brand story, Waltz Health accelerated growth and expanded its influence across the healthcare ecosystem.
During this period, the company supported more than 250 million prescriptions annually, generated approximately $70 million in annual revenue, and was ultimately acquired by EVERSANA, validating its value and growth trajectory.