COACT partnered with Maserati to launch an exceptional program aimed at unlocking a community of top influencers, helping transform the perception of a 100 year old brand.
Influence born through community
Over the course of six months we identified and engaged 47 creators and celebrities garnering over 49 million organic Instagram impressions resulting in a staggering low $1.83 CPM.
Influencers + Celebs
COACT answered the call. They quickly mobilized their network of celebrities and creatives to accelerate our influence, immediately laying the foundation for the upcoming product renaissance to reinforce and prove Maserati was back in the game and better than ever!
Jeff Cha, VP/Head of Marketing of Maserati