The Florida Aquarium
It Stays With You, our two-time Telly award-winning campaign, is built on a simple truth: the most meaningful experiences don't end when you leave.
It Stays With You
For The Florida Aquarium, we created a fully integrated 360° campaign that captures the lasting impact of every visit, from moments of wonder and discovery to a deeper understanding of our connection to the natural world. Through emotionally driven storytelling, immersive visuals, and audience-centered messaging, we brought the campaign to life by showing how a day at the Aquarium sparks curiosity, inspires conservation, and stays with guests long after they walk out the door.
Challenge
With an internal misalignment on The Florida Aquarium brand personality, we dived into newly established brand messaging and set out to create a campaign that was sure to evoke nostalgic emotion.
Goals
To amplify the marketing outreach efforts to audiences via omnichannel campaigns introducing new creative and translating that across digital, broadcast and social that cohesively delivered cohesive brand moments throughout these experiences.
Strategic Approach
COACT developed a basic quarterly strategy into campaigns across digital, broadcast and social as well as providing the paid media support for the marketing calendar of deliverables.
Actionable Tactics
COACT produced an engaging commercial with accompanying assets from strategic messaging and visual conception to a full onsite production and design to captivate audiences with the unforgettable experiences they’ll have at the Aquarium.
Results
COACT influenced a slight YOY increase in attendance by .5% to 2%.
Streetcar Signage
We transformed a Tampa streetcar station into a fully immersive Florida Aquarium takeover, using playful, anticipation-building messaging and vibrant creative to spark excitement for the unforgettable experiences waiting just ahead.