ECOLAB
In a crowded data center cooling market, we sharpened the Ecolab story and positioned the them as a leader in the conversation. The result? A successful market launch and a 6x return on investment.
Challenge
Ecolab was not well known in the data center cooling space and needed a clearer, stronger market position to stand out in a crowded, competitive landscape.
Solution
COACT conducted extensive research and strategic planning to define Ecolab’s positioning, messaging, and audience segmentation within the fast-growing data center market.
Results
6X Return on Investment. Successfully launched Ecolab as a thought leader in the data center cooling space.