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CONFIDENT. CULTURE.

INFLUENCER ACTIVATION

Throughout 2020 we partnered with Maserati, launching a program to unlock a community of top influencers.

Over the course of six months we identified and engaged 47 creators and celebrities garnering over 49 million organic Instagram impressions resulting in a staggering low $1.83 CPM. 

In addition 4 Leases and 1 purchase were directly pursued by influencers we brought on board resulting in well over $100,000 in revenue. Exceeding the price of the entire program. 

5

CITIES

47

INFLUENCERS + CELEBS

49M

APPROXIMATE

IMPRESSIONS

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We designed a deck visually showcasing the beauty and features of each car. The influencer was then able to view the information and determine which car best fit their brand.

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MC20 AUGMENTED REALITY INSTAGRAM FILTER

We brought Maserati to the front of the automotive Instagram filter pack. Car makers have already started experimenting in AR – but we took it to a new level and created a filter unlike anyone has seen.

 

The filter we built is a moment frozen in time of the MC20 taking a tight turn on a rainy night in a myriad of lights and colors. The tail lights leave trails as water splashes up from the wheels. By tapping the on-screen icons, you can switch between the six beautiful paint colors.