Throughout 2020 we partnered with Maserati, launching a program to unlock a community of top influencers.
Over the course of six months we identified and engaged 47 creators and celebrities garnering over 49 million organic Instagram impressions resulting in a staggering low $1.83 CPM.
In addition 4 Leases and 1 purchase were directly pursued by influencers we brought on board resulting in well over $100,000 in revenue. Exceeding the price of the entire program.
INFLUENCERS + CELEBS
We designed a deck visually showcasing the beauty and features of each car. The influencer was then able to view the information and determine which car best fit their brand.
MC20 AUGMENTED REALITY INSTAGRAM FILTER
We brought Maserati to the front of the automotive Instagram filter pack. Car makers have already started experimenting in AR – but we took it to a new level and created a filter unlike anyone has seen.
The filter we built is a moment frozen in time of the MC20 taking a tight turn on a rainy night in a myriad of lights and colors. The tail lights leave trails as water splashes up from the wheels. By tapping the on-screen icons, you can switch between the six beautiful paint colors.
COACT ANSWERED THE CALL.
"When I first arrived at Maserati the need for modernization of the brand was clear. The need was to shift the paradigm from old to modern luxury through engagement of culture, and to do it quickly.
COACT answered the call. They quickly mobilized their network of celebrities and creatives to accelerate our influence, immediately laying the foundation for the upcoming product renaissance to reinforce and prove Maserati was back in the game and better than ever!
I have never seen a brief answered that quickly with such impact! Just look at the work. It speaks for itself in its efficiency, quality, and speed. Thank you to Billy Dec and his team at COACT. “
– Jeff Cha, VP/Head of Marketing of Maserati