Throughout 2020 we partnered with Maserati, launching a program to unlock a community of top influencers.
Over the course of six months we identified and engaged 47 creators and celebrities garnering over 49 million organic Instagram impressions resulting in a staggering low $1.83 CPM.
In addition 4 Leases and 1 purchase were directly pursued by influencers we brought on board resulting in well over $100,000 in revenue. Exceeding the price of the entire program.
INFLUENCERS + CELEBS
We designed a deck visually showcasing the beauty and features of each car. The influencer was then able to view the information and determine which car best fit their brand.
MC20 AUGMENTED REALITY INSTAGRAM FILTER
We brought Maserati to the front of the automotive Instagram filter pack. Car makers have already started experimenting in AR – but we took it to a new level and created a filter unlike anyone has seen.
The filter we built is a moment frozen in time of the MC20 taking a tight turn on a rainy night in a myriad of lights and colors. The tail lights leave trails as water splashes up from the wheels. By tapping the on-screen icons, you can switch between the six beautiful paint colors.