MC20 AR Instagram Filter

We brought Maserati to the front of the automotive Instagram filter pack. Car makers have already started experimenting in AR – but we took it to a new level and created a filter unlike anyone has seen.

The filter we built is a moment frozen in time of the MC20 taking a tight turn on a rainy night in a myriad of lights and colors. The tail lights leave trails as water splashes up from the wheels. By tapping the on-screen icons, you can switch between the six beautiful paint colors.